Tuesday, May 31, 2011

Online Classified Ads And Its Advantages

In today' s modern, sophisticated and fast world, online classifieds have become a medium of communication among the internet users. On one end it is informative and on the other end it is convenient and cost effective. In this scenario, the online classified websites have occupied one among the top ranking sites on the internet due to its vast popularity among the users.

Today there are n number of classifieds sites on the internet and some of them are not only useful but are also impressive giving its users a chance to place ads in different categories such as jobs, real estate, for sale etc. Where as newspapers has limited approach to people compared to on line classifieds where it can reach the millions of people at single click.

This can be said as one of the major reasons for the recognition of the classifieds sites. The responses one receives through placing their ads in classifieds sites is far more than compared to news paper ads or print media ads. Due to these effective responses, the classified website industry has grown at a very rapid phase and has acquired as one of the popular sites among all the various categories of websites on the internet today. Keeping in view of all these positive happenings it is beyond any doubt that the online classified industry is booming day by day and is very near to occupy one of the top positions among all the categories of websites on the internet.

So every time you think of placing an ad just go for some free classified sites. I am sure that you will be satisfied as never before with the responses you receive and also you will save your hard earned money.

Monday, May 30, 2011

Online Advertising vs. Promotional Products

1. PPC - Search engine (AdWords, Overture etc.)
At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products.
A click can cost you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $1000 you will get up to 1000 unique visitors.
Invest $1000 in promotional products and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your possible customers or give it away at trade shows. Now anytime these people use the pen they will see the logo of your company.
When these people one day need products you have in your online-shop they will get reminded of your company. If they visit your site now this can be seen as a “virtual click”. This can be up to 2000 “virtual clicks” and visitors for your site.

2. Banner advertising (pay per impression)
You can compare promotional products with banner advertising. Your logo, internet address or product will be placed on an area with a typical size of space. The advantages of promotional products are the better “click-through rates”.
The user will see the logo of your company every time they use these products. This is like a banner impression at websites. Normally a user will see your banner one time when they visit a website. At promotional products they will see it every time they use it.

Why shall I use promotional products?
1. The user will see your logo as long as they use it
2. High “virtual click-through rate” and ROI(return on investment) when you give it to the right user groups (Trade shows)
3. People like to receive them.

Why shall I not use promotional products?
1. The conversion rate can be near zero if you give the products to the wrong user group
2. High investments for several expensive promotional products and campaigns

Saturday, May 28, 2011

Not Being Advertised...How the Advertising Business Has Changed Over Time

There are three words which often bother me. " I remember when….." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I was in it on a day-to-day basis, I suppose I have to "remember when."

If you remember when Channel 10 did a live, (LIVE!) daily, (DAILY!) Network (NETWORK!) show, you're probably as old as I am.

If you remember when ad agencies relied heavily on Type Shops for fast, efficient service, you are probably in your forties.

If you remember when word processing people were called typists and when they used a thing called carbon paper, you are probably in your fifties. (Side effects from typewriters and carbon paper were messy erasures and blue-stained fingers.)

And if you think FedEx, cable TV, B101, All News All The Time, Video Conferencing,
and Satellites have always been there, I'm jealous for not being your age.

In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.

Which brings me to the agency business and some significant changes that have taken place in my career-lifetime.

Whereas client/agency relationships changed focus from print to broadcast over many years, the changes now move with lightening speed. For example, when UHF television came along, it was big news because viewers in this market could see six stations instead of three. Now, who can keep track of all the video available with cable and internet access for movies and on and on. How will agencies have to adjust? Who knows? We do know that the media challenges that face agencies are already causing several significant changes.

 First, some are not fighting the media wars. Many are farming out their media requirements. That means they are actually trusting  another organization to collaborate directly with their clients. That's something that was unimaginable just a few years ago.

Second, many of the larger agencies now have very robust Media Divisions and those divisions are involved with sales promotion, sponsorship and even some creative tasks.
Many of them actually feel like full service agencies if you study them closely.

Third, agencies must take steps to become more aware of accountability as it relates to their clients' spending. Welcome, Internet Marketing. Just a few years ago, many marketing folks started thinking about one-to-one marketing. Today it's becoming an absolute necessity for agencies to understand Search Engine Marketing, Optimization
and other terms which were virtually unknown just five years ago.

Those agencies which relied on creative radio ideas no longer have a fairly simple pallet to deal with. AM radio was dominant and the change to FM dominance took many years. Now we have two major factors which already influence how radio is utilized by the consumer: Satellite and a little phenomenon called IPod. Cost per thousand is still important but specific, measurable results are more important. That factor is pushing today's agencies into thought processes which require greater strategic ability as well as a keen understanding of how to meld communications for image/brand with clients' demand to see sales figures climb as direct ways to measure ROI. Whoever succeeds in finding the best way to turn IPod users into a demographic group that's available as "media" will harvest big rewards.

Think about how Internet advertising has changed and is changing marketing strategy. That new media increased by 21% in 2004. It's projected to take seven billion dollars away from traditional ad budgets in 2005. Soon, it will be "traditional." Maybe it already is. Agencies must take a leadership role in finding optimum ways to apply those funds.

There are other important topics and terms today which might not have existed for agencies in the past but are core factors today and are likely to become even more important: Broadband, Customer Relationship Management , Video on Demand, Paid Inclusion, Latino Media, Collaboration Extranets, Streaming, High-Definition and even IMAX theaters.
More and more advertisers of all sizes are trying to save money by taking routine responsibilities away from agencies and doing them inside. Many agency executives believe that their real value for clients is their business knowledge and  their strategic capability along with their creative execution. These trends in thinking drive change and challenge for agencies. Not only are there fewer employees per million dollars of billing, but there is a large gap between well paid and not-so-well-paid agency employees.

Believe it or not, there was a time when, on average there were ten employees per million dollars worth of billing. Today it's one and a half employees per million. Who knows where it's headed? One of the country's fastest growing agencies, Kalan Thaler Group reports $600,000,000 in billing with only 140 employees. Yes, they must work very hard but they also must be smart, creative and, as they say, "cutting edge."

Why the salary gap mentioned above?  Because strategic support is hard for clients to find and comes in expensive packages. Therefore, the agency which probably has the best chance to retain its client is the agency whose client trusts the recommendations that come from the agency. Translated, that means smarts, strategic thinking and courage on top of the usual high expectations about effective, wonderful creative solutions. Translated further, that means expensive brains at the agency, a salary gap between those brains and the other folks as well as fairly low salaries beneath the top thinkers. In a way, the CEO of an ad agency is now responsible for managing salaries in the same way major league teams do it. They place the big dollars where the big benefits are, in star performers.

In summary, the only way to view changes in the ad business is pretty much the same as  changes in other businesses. Lee Iacocco, of Chrysler fame, once said , "Change or die!" That's true of our beloved ad business. It always has been. It is now. And it always will be. Figuring out how to be ahead of the curve is the challenge of today's agency CEO.  I guess I'm glad that I no longer have to live up to that title and those expectations. Instead, I'm doing my best to provide agencies with ways to get along with fewer employees and, at the same time, to give clients what they need and want: easy collaboration, accurate communications and, above all, efficient and effective use of their most valuable assets,
brains, creativity and time.

Friday, May 27, 2011

Nine Features of an Advertising Flop

Another title for this article can be “How to write an ad that will be immediately thrown into a waste paper basket?”. But it is too long. In their business advertisers have to follow some rules to enhance the process of customer’s perception of the presented information. However, they are very often overlooked. It is really very annoying. So I suggest turning everything upside down and to make a flop of your ad take advantage of this “wrong” advice: The first wrong advice. Open your ad with the words “If you want …” The client will hesitate whether he really needs your service or goods. As a rule, he comes to conclusion that he will buy it later, but not now.

The second wrong advice. There should be a lot of cheerful and spicy remarks about the client’s flaws. Start with describing them “Are you going bald?” The third wrong advice: From the very first phrase, let your client understand that your product is the most unique and universal thing. For example, “Our thesis writing service solves all your problems”. The fourth wrong advice. If you are new in the business, there is nothing better than the headline “Company” so and so “presents”. The thought that there is a person who does not know the name of your wonderful firm should never occur to you. The fifth wrong advice. There are so many various prints! It is a crime not to use them. The best variant is to write every word in a different print. Give preference to decorative types, especially it concerns your contact information. The client will spend several pleasant minutes guessing if it is 3 or 9, b or d. To bring your clients complete satisfaction use the smallest type for writing your address and phone number. You don’t want your clients to find where your office is.

The sixth wrong advice. When we are reading the text, we are saying it to ourselves. That is why the larger the print - the more emotional and appealing our ad is. Make your print larger with every new phrase; make the main parts in bold and the more italicised parts – the more impressive your ad looks. The seventh wrong advice. Preach at your customer: Of course you don’t know that… or “You have no idea that…” Let him understand that God deigned to concede him. The eighth wrong advice. Your business is the most important thing I the world and you won’t deal with those who don’t think so. You don’t need their money. That is why don’t take time to explain something. Use many special terms and learned words. Let the client suffer from inferiority complex. Don’t take pains to explain how these goods can help him. He must think about it himself. If he does not know, he must find out it for himself. Any way he has nothing else to occupy himself with. The ninth wrong advice. Don’t divide your text into paragraphs. Your text is as precious as a computer science thesis you defended years ago and the reader must peruse every word. Your text should contain as many subordinate clauses as possible. I even would not write the tenth tip as if you follow these ten ones your sales rates will remain just the same. What can be better?

Thursday, May 26, 2011

New way in the press releases writing

Greetings to everybody who writes press and news releases. We'd like to share with you the information you need - new releases files format ROFX.

We are sure this word ROFX (or jokingly rofix) is something new you never heard of before. So, if you have a smallest relation
to press or news releases writing we hope this site will help you very much.

So what is ROFX? It is an abbreviation for Public Press Releases Open Format XML.

What is the purpose of ROFX? To make press or news releases creation comfortable and simple.

In fact, ROFX files are one part of the system intended to make releases posting more progressive. What this means? ROFX - is an XML based file format that helps to organize release information - release content and author's information. It organizes files, the ROFX system is a very comfortable helper to hold them as project. There is a system for ROFX posting, moderation, API for releases sharing with web sites. This API is realized in different languages, so you can use it in your web site engine developed with PHP, Perl or Python.

Another important part of the ROFX system is the ROFX Composer - a Windows desktop application that is used for ROFX releases files composing. This is not only ROFX files editor - the program helps to organize publisher's information and releases themselves. This program is possible to get from the Downloads section. ROFX Composer really works, but there might be some bugs - we very much appreciate all your bug reports. This helps us to improve this program.

All releases in ROFX format are stored in ROFX categories - anyone may surf through this web site and read the releases posted there.

We invite press and news releases authors and web site owners to spread the ROFX format as a comfortable and useful technology.

Visit please our web site and find all information and software.

Tuesday, May 24, 2011

New Tendencies in the Art of Advertising

How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be ”different”. They use all their creativity to be appearing.

New tendencies in advertising seem to be based on the idea “the first impact should be long-lasting and conservative”. The more shocking an advert is the easier it remains in one’s mind.

Ideas in advertising often rise depending on the kind of customers you are referring to and based on a complex market analysis.

Some tips for a trendy advertisement :

- Be short! Be creative!;
- try to have strong visual impact;
- put yourself in the customers shoes;
- use “scientific” messages (e.g : use “scientific acne treatment”
instead of “acne problems”);
- use statistics;
- express freely your own personality, beliefs, philosophy and values;
- be funny, even humorous.

One of the new tendencies in advertising is to avoid focusing on a small percent of people. If you are selling an acne treatment product you should not design your advert for the adolescent target group.

If you are advertising a junior product you have to think about how to
convince parents, grandparents and the children themselves to make sure
that a connection rises in their minds so that they will buy your product.

Monday, May 23, 2011

New Outdoor Advertising Targets Market Directly

With a shifting technological landscape that has relegated television to background noise, advertisers are re-evaluating their needs and looking for new ways to bring their message to the public. Rather than creating entirely new ad campaigns, it's becoming increasingly important to make the method as memorable as the message.

Wheels America Advertising (WAA) uses mobile billboards to catch the eye of drivers and passersby alike. Vinyl 8-by-14-foot billboards are mounted on specially designed vehicles and backlit for maximum visual impact.

Outdoor advertising, such as a billboard, is effective because it's hard to ignore. According to a national survey, it's also memorable. Capitol Communications Group found that 81.7 percent of those polled recalled images they saw on a moving multi-image sign. This is compared to a 19 percent retention rate for static signs.

By virtue of its mobility, this billboard style, already popular in parts of Europe, can be used effectively by businesses in America's car-dominated society.

Unlike a typical billboard, WAA vehicles with their patented backlit images are able to go directly to their target audience. They can be placed wherever there is heavy foot traffic due to an event - including convention centers, train stations, airports and sports arenas. They can repeat routes, ensuring that an advertiser's message is not only noticed, but that information is retained through repetition.

WAA was established in 1995 in Pennsylvania by Henryk Strzeletz, who, confident of his product's marketability, contacted major advertising agencies from his home in Dallas, Pa., to drum up business. Since then, WAA has grown to include clients from Fortune 500 companies like McDonald's, CBS, Toyota and Ikea.

Saturday, May 21, 2011

New Online Ad Service Targets Consumers By Area

It is now easier for businesses to use the Internet for connecting with consumers in their communities.

About 55 percent of consumers used a search engine to find information about a local business last year, up from 47 percent in 2003, according to market-research firm Kelsey Group. When people are looking for products and services such as restaurants, car repair shops and florists, they tend to spend their money in an area near where they live, work or play. It's predicted that local search volume will exceed 20 billion searches in the next year and could exceed 30 billion by 2009.

In response to this trend, Yahoo! Local has designed an easy way for businesses of all sizes-from a major drugstore chain to an independently owned bakery-to place ads online that will be seen by people searching for related services in their community. This can help drive foot traffic to their stores and phone calls to their services at a reasonable price.

Called Yahoo! Local Self-Serve Featured Listings, this new advertising program enables merchants to get the most out of their advertising dollars by targeting their ads by geographic region and product or service category. The ads appear through Yahoo! Local searches, which combined with Yahoo! Maps, had 26.7 million U.S. visitors in March, according to measurement firm comScore Networks Inc.

Yahoo! Local Featured Listings was designed with a self-serve function that makes it easy for local businesses to get up and running quickly. The advertiser simply enters information about the business, selects their category, and then chooses the local regions where they want to advertise.

Pricing is set on a flat-fee subscription that begins at $29.95 per month and can be paid by credit card. Because the program is sold on a first-come, first-served basis, businesses don't end up in a bidding war for popular keywords. The exact rate is determined by the particular business category, the geographic location and also where the ad will appear. Ads that run on the top-also known as the "north" of the page-are more expensive than those that run along the bottom to the "south."

Yahoo! Local Self-Serve Featured Listings complements other Yahoo! Local free and paid advertising products, which include:

• Free Listings: Yahoo! Local offers a free service whereby any merchant can upload detailed information on his or her business-such as hours, address and phone numbers, products and services offered, Web site or years in business-that can be viewed by all users of Yahoo! Local.

• Enhanced Listings: For a small monthly fee, merchants can submit additional content such as photos, logo, and marketing messaging that will help visually differentiate their listing.

Friday, May 20, 2011

New Google Display url transition your ads

Google has announced some Adwords display url enforcement policies that could affect your campaigns. Most notably, Google wants your display url to be exactly the same as your destination url. You can not have two different display urls that lead to the same destination url. Basically they want to make sure that your when your visitor clicks on your ad that they land on the same root domain that was in the display url. Not really a major change, they are saying they really want you to abide by these rules now, and that you have until April 1st to make any changes necessary to keep your campaigns running above board.

  If you are violating the new enforcement, you need to transition your ads carefully, so there is not a major impact to your quality score. Changing the display urls on your current ads will have an immediate impact on your quality score for those ads. When you change the display url, the ad will in effect become a new ad, and your quality score for the old ad copy will be reduced, giving you  a new quality score. So what you should do is create ad clones of your old ads with a new rule compliant display url, while letting the old ads run. This will allow the new ads to get an ad history before you need to rely on them. Then when you have sufficient ad history, and the quality score is good, pause your old ads that are violating the rules. By the time April 1st rolls around, you should have everything under control. You can also just change your current ads if they aren't that important or not running much volume, and they should adopt their old quality score in a relatively short period of time.

    You shouldn't be scared of changing your ad copy because you fear losing quality score. Changing your ad copy can result in improving the quality score of your keywords in the long term which should lower your bids and increase your profit margins. Considering that a keywords quality score is affected by the average history of all ads related to it, you can really help your bids by improving your ad copy. However, if you feel that your copy is at or near perfection, changing it may not be necessary, and the short term quality score effects could lead to higher cpc and/or ad placement changes. Most of the time, you want to make changes to copy in the beginning of a campaign and let the ad have time to gather history. If your campaign is not doing well, there are many factors besides the copy that are probably affecting its efficacy.

Thursday, May 19, 2011

New and latest concept in Pixel Advertising

While television advertisers are scrambling to conquer Tivo® and get people to actually look at their ads, a new breed of fast emerging media may be just what they’ve been looking for.

The new media that could save the day for advertisers looking to recapture lost viewers is called “pixel ads”. Pixel ads are found on web sites that sell micro-ads sized in 10 by 10 pixel increments. The tiny ads are placed on the pixel ad site’s home page and link to the web sites of the various advertisers.

Here is the domain of InnovativePixelPage( ) a leading micro-ad site. Pixel based ads originally conceived of by Alex Tew of the UK, became popular with the launch of Tew’s Million Dollar Homepage ( in early September and catering to mainly European businesses and consumers. But US based advertisers had nowhere to go until the arrival of InnovativePixelPage.

While television and other so called mainstream media advertisers are desperately trying to make ads that will be watched by consumers at all, pixel ad sites like InnovativepixelPage and MDH are literally attracting thousands of viewers daily who come to their sites just to look at the ads.

In fact average visitors to  look at a minimum of 4 - 5 advertisers with each visit. In fact, some advertisers report doubling their web site traffic in a matter of days along with greatly increased sales.

The micro-ads are intriguing because of their small size. Basically curiosity forces you to look at them and find out what they are. This writer spent about 5 minutes per visit to each of the above sites “pixeling” (hovering over and clicking on ads). I bookmarked many of the sites and left the pages open so I could go back and click ads I hadn’t seen yet throughout the day. It’s totally addicting. I remember having a similar addition when Tetris was released.

Pixel ads could also help many advertisers reach the coveted echo-boomer generation who are notoriously cynical and averse to advertising. Because of their “cute & cuddly” and off-beat nature, pixel ads are an ideal vehicle to advertise to this demographic.

Peter hill, Creator of commented, "It's a whirlwind," referring to the many advertiser calls In Touch has received. Cefail is also surprised that, when visitors click on the advertiser's ads, "they are on these sites for hours. Already, the guys that bought the first ads are reporting tremendous volume shifts."

Echo-boomer, musician and rock blog owner Bishop Dolarhyde commented: “…the flow of new traffic to my site stayed steady with my 2,000 pixel block which is still ALOT smaller than your average internet ad. No banner ad I have ever purchased, even at MANY times the size, has out-performed Pixel Bay micro-ads. I’m happy to say that about half of my traffic for the first week came from Pixel Bay. I plan on buying more little blocks to scatter on the page. I am excited about other creative ways I can use these micro-ads to promote my site”.

To sum it up: pixel ads are perfect for advertisers interested in getting their ads really looked at and lots of fun for consumers to explore. These micro-ads are the future of advertising and a win-win all around.

Wednesday, May 18, 2011

Network Marketing Advertising – We Have Vision

Do you ever watch a movie that you think is excellent and wonder why movies like Titanic are the ones to captivate the attention of the greater public?  Well, I don’t.  People are ridiculous and their taste in music and movies is even worse.  But, if there was a case point that we could discuss for a moment, the movie that’s on my mind is Go.  While I’m not sure that it created any historical cinematic breakthroughs, I tell you this; I really, really enjoyed myself for a couple of hours watching that movie.

One scene that I particularly liked was when the guy from Party of Five and his boyfriend went to have dinner at the cop’s house.  They thought the guy and his wife were hitting on them, but they turned out to simply be trying to recruit them for Amway.  I love that.  I think that Amway is hilarious and I truly like their style—oversell and under deliver…and that’s just to their employees. 

This network marketing business is great.  In fact, I’m a little put off that I have to stick with just one anecdote on this one, as I really could drop a few gems that have thankfully come into my life due to network marketing, or multilevel marketing. 

What gets into people?  I mean at what point does someone drop the dreams they had as a child and decide that the way to personal and career success is through pyramid schemes and selling products to their family and friends?  This is what happens when people quite going to church.  People obviously are inherently flawed, leaving us with a persistent urge to fill some void in our minds with something to believe in.  You can take drugs and ignore it, you can read books in order to recognize that its simply a flaw and thus overcome it, or you can do what every society has done in the history of humankind and utilize religion.  But, it appears that another remedy for human imperfection is challenging these time honored techniques…network marketing.  So, if you don’t want to buy your cousin’s hokey products for their lack of quality, consider it your contribution to their psychological well-being.  Good deed for the day…done.

Tuesday, May 17, 2011

Negative Aspects Of Online Advertising

While there are a host of benefits for companies and websites that choose to advertise via the Internet, there are many negative facets to online advertising as well. These aspects include advertising activities that many deem immoral or even illegal. Such things as Spyware and Adware, commonly referred to as malware, can have detrimental effects on your computer and should be avoided at all costs if possible. Much of this malware is actually viewed and obtained via activity on unsafe websites. Fortunately using the security settings on your computer can allow you to block such websites from being visited.

Essentially adware is an application of sorts which, when come into contact with, can modify your computer system's settings. It is through this modification that your computer is harmed. While there is an extensive variety of this type of damaging adware and spyware programs, the most common of which is perhaps the Trojan. Trojan applications are designed in such a way that once they infiltrate the surface of your computer's inner workings they can become extremely difficult to remove. Many people have written procedures on the Internet trying to explain how to rid your computer of the Trojan, sadly though many of these simply do not work. If you are a well educated individual when it comes to the removal of adware and spyware programs and methods of protecting against infiltration, you are certainly in luck.

If, however, you are not so skilled when it comes to computers and you find yourself directed to an unsafe website, you may be in some trouble. Of course, you may never come across any dangerous adware while visiting such a site but, it is important to keep in mind that this malware can affect your computer in a matter of seconds if you happen to be once again redirected to another less safe website.

Monday, May 16, 2011

Need Full Service Advertising Agency Dallas

Epicenter Advertising, based in San Diego is a unique hybrid of advertising agency, marketing consulting firm, creative design studio, and internet development company.  Black Diamond Advertising is a full-service advertising agency specializing in a broad range of cost effective marketing services to both local and national companies.  In it, I discussed in detail how an advertising agency or design firm can make its site more functional as a marketing tool.  If you are looking for a top-notch marketing and advertising agency in Boston, look no further.  Marketing director Johanna Fawcett describes how Sheactive worked with its advertising agency to produce a campaign that's raised brand awareness and increased sales.

  Find a advertising agency that specializes in marketing strategy, creative services, graphic design, media planning, print advertising services and marketing communications.  creative agency, advertising agency, direct marketing agency and graphic design agency.  Full-service advertising agency specializing in creating, designing, implementing and managing turn-key motorsports marketing programs.  Your success depends on finding customers and keeping them e-Storm is a strategic marketing and advertising agency.  Clients can buy one or more services on a project basis or appoint adpartners as their full service advertising agency / external marketing department.  Dae is an award-winning full-service advertising agency, with expertise ranging from strategic planning and creative development to media and event marketing. 

  After all, if the agency doesn't get you or your business, their advertising approach is likely to miss the mark, too.  To make the most of advertising it's important you choose an agency that understands the needs of your business.  When a business looks for an advertising agency, typically they will solicit bids from ad agencies to develop advertising for them.  Brand Identity Guru is an advertising agency that knows how to get the response you looking for, whether your market is business or consumers.  The template contains the same chapters and subchapters as the advertising agency business plan template.  The 'Details' button opens/closes an overview of each subject contained in a typical advertising agency business plan.  He loved the advertising business, but not the ad-agency business.    Agency is in the business of providing advertising agency services for a fee.  The advertising agency business is a service industry and operates under conditions of unusual risk and uncertainty.  is a full service advertising agency committed to meeting your business needs. 

  A full service advertising agency.  Contact a full service advertising agency to produce TV commercials, corporate videos, corporate sponsorships.  Reliable online advertising firm/agency, advertising campaign web site company, full service advertising agency/firm Expect exceptional results.  CRA - a full service advertising agency, and so much more. 

  An internet advertising agency can provide organisations with a unique website to interact with clients.  It is an advantage when you go about your internet advertising promotion if the advertising agency deals with website design.  Any advertising agency will tell you that search engine ranking is crucial for a successful internet advertising promotion for your website.  Only top internet advertising agency websites listed.

Sunday, May 15, 2011

Natural Search Engine Optimization - King of Organic Optimization

With the advent of internet, we have seen the explosion of businesses online.  You may own an off line business and wish to take it online.  The basic principle of online and off line businesses is the same.  You do hear stories of people making it big all the time on the internet. Always take these stories with a pinch of salt, and be prepared to work hard and put in the effort required to make your online business successful.

There are certain advantages of an online business, one of them being the numerous marketing opportunities.  There are several tools that help in internet marketing, including natural SEO or natural search engine optimization.  Not all of them need loads of money, so you don’t have to worry on that front.  Some of these tools are easily available and definitely better than many off line business marketing tools.

Natural SEO is nothing but natural methods used for marketing against the sponsored or purchased methods. Natural SEO primarily is of two types, the off page SEO and the on page SEO. 

The least important of the two natural SEO techniques is the on page natural SEO, it is just the basic kind of SEO performed on the web page itself.  Here, the website owner needs to take care of optimizing the Title, Keywords, Content, and Description, making sure that when the search engines check the web page, they are convinced that the keywords provided are relevant with the content provided in the web page.

The more important natural SEO method is the off page SEO, which is performed at some other region other than the web page.  One of the ways of off page natural SEO is inbound links to the web page from pages that have the similar keywords related to the niche of your website.  When the search engines see several such inbound links from various sites in the same niche and relevant keywords, they assume that your webpage is being seen by other websites as being a contender for the particular keywords.

The natural SEO methods cost no money, whether it is submitting articles to various directories or posting on blogs or even getting links back from other websites, unlike other methods of SEO such as Pay per Click, which is paid traffic.  Paid traffic is only limited to what you pay for.  The minute your account is out of money, you’re PPC ads stop and with it stops the traffic, unlike natural SEO that continues to work. 

Many people are of the wrong notion that just paying for SEO gets them results and they won’t have to work on optimizing their site.  SEO experts believe that paid advertising is just not enough. Just because you have paid for it, it does not mean that this sort of promotion will take care of your requirements.

The main thing is that if you are spending money for paid advertising, you may not have a site that is search engine optimized.  The entire purpose of SEO is to be able to find methods of natural SEO that help your site to rank high in the search engines.

Nailing It On The Head With Free Internet Advertising

It is a small world after all.  Globalization is that great process that started perhaps with Mr. Marco Polo, but has since regained its prestige after a short stint of protectionism following the great depression.  It sure is great, isn’t it?  I mean who doesn’t like globalization?  Well a bunch of hippies in Seattle, lay-abouts and activists without focus, but they hardly count.  If you’re down with the Red, White and Blue, you have to be down with the N-A-F-T-A; if you ask me.  This is something that transcends partisan politics; I mean it was that crazy, high hippy president Clinton that finally put together full integration of North America.  Globalization puts the “free” in “freedom”; and if you don’t feel good about that, go back to the Khmer Rouge, Pol Pot.  Although, I have noticed before in my life that sometimes things are a little more complicated than they may first appear—especially the pretty complicated things.

It’s true that a certain amount of things have been freed up by the current manifestations of globalization, but perhaps some things that shouldn’t have been freed were, while others that needed to were not.  Labor rights movements in the U.S. actually began in the early parts of the 19th century and continued through the Civil War.  It was an extremely difficult time in the history of the U.S., but through all the turmoil, pain and destruction came very important protections for workers. 

The movement of business and production around the world as sponsored by globalization has reversed necessary gains made during these times and subjected workers from other nations to pre-labor rights conditions from U.S. firms.  This formerly restricted activity has been freed up and it should not have been.

Interestingly enough, the movement of people is one of the things that has not been freed up by the promises of global connection in the processes of globalization.  In fact, in lieu of recent conflicts between various countries and ideologies, the movement of people has become tighter and less fluid; even though now it is needed more than ever. 

Perhaps the liberalization of former barriers that closed one another off from each other have not exactly been as free as they seem.  One should approach free internet advertising with similar caution.  Of course if has its merits, just as globalization does, but an honest examination must be done carefully in order to fully recognize what is truly free and what is simply a means to an ends for someone else.

Saturday, May 14, 2011

My Advertising Budget Looks Like a Shoe String

An aphorism used saying it takes money to make money. And it is obviously true in case of starting a business. A business cannot be started without a capital. And after starting it, you require money to expand it too. But now, with the coming of the internet, many ways have sprung up using which it is possible to expand your online business, or more specifically speaking, generating traffic to your site, without spending even a cent.

In the internet, you will find many ways to jumpstart traffic flow to your site, most of which are paid services. There are, however, free methods too to generate traffic. These, when used alone or more profitably in conjunction with other paid services, can help generate more and more traffic.

To use these free methods, however, you need a lot of perseverance and hard work. However, remember that the free methods are not going to work like miracles and get you huge traffic overnight. If you do not have the patience for that, you are better off spending money on advertising and banners. But if you like challenges and would like to generate traffic to your site without spending for it or if you would like to have the maximum traffic possible, then the following guidelines are for you to follow-

Message Boards

Talk about your products on online forums and communities. The best thing about forums is that you can choose a forum or a part of the forum where you feel like getting the right type of people who would buy your products. There, you can discuss about lots of things about the niche that you represent or your special offers. Another great advantage is that you know what you are getting into and you can go prepared. With
online communities, you can build up your reputation for your company. You have to impress the people by showing your expertise about the subject and your knowledge about it. The more reputation you have, the more is the chance of people buying your products.


You can also make use of newsletters. You should provide people with a catalog of your products and highlight interesting and entertaining products. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people will go to your site and increase your traffic.

Link Exchange

You can also trade links with other similar sites. For this, you don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, both sites will benefit each other by redirecting traffic. All the traffic that goes to one site could potentially click on the link of the other site and visit the other site as well. This works well especially when both sites feature the same niche.

Write Articles

Try writing articles that features your product. This could catch the attention of people that have interest in your product. Try writing articles that will provide tips and guides to people that might be interested in your product. Writing articles that provide good service and knowledge to other people would generate a little more traffic.

Many sites offer free posting of your articles. Write and submit articles to such sites and do not forget to add a link to your website at the bottom of the article. If people find interest in your articles, they might go to your website and buy one or two of your articles.

Fill your site with content that is optimized for search engines. Many search engines track down the keywords and keyword phrases that your site uses and how they are used. It is not always necessary that the content should be made by a professional content writer. You can write the content on your own, but try to make it entertaining as well as informational. It should be easily comprehensible and people should be able to easily find what they are looking for.

Generally, internet users use search engines to find what they are looking for. Search engines in turn use keywords to rank their search results. If you use the right keywords, you could get high rankings in search engine results without any costs.

If used correctly, all of these methods will drive more traffic to your site for free. All it takes is a bit of effort and a little time. You are free to learn all you can about the methods depicted here and you can also research some more on your own. Using such techniques, you can soon have a site with a great traffic flow without spending on costs that usually come with it.

Friday, May 13, 2011

Multiple Levels of Advertising and Promotion

I bet you didn't know that there are multiple levels of advertising and promotion that correspond to intent and stage of business. Understanding these levels helps small businesses tailor their promotions and ads to the proper purpose thus making more money. Let's look a little closer...

Stage 1 - Awareness
Hey mom look at me! Cries the little child who wants attention. One of the biggest threats to small business is the fact that there may be thousands of people out there who need what they offer - but don't know they exist.

This stage works on the "if you build it they will come" principle. It's good if you don't have much competition, or if you are an established brand opening a new location.

This is the most basic form of advertising and it has its uses. Unfortunately most small businesses never move past this level.

Stage 2 - Gain Market Share
This is a very important stage of promotion an advertising. This is where you put your unique selling proposition out there so that people will choose you over a competitor. You have to be compelling in a way your competitors aren't.

Most advertising (even from a lot of the big guys) just doesn't go this far. Your job here is to compel action from the customer.

Stage 3 - Increase Consumption
Gaining new customers is very important, but what are you doing to bring your old customers back? What kind of advertising or promotional tactics will increase the frequency and the size of your average purchase.

Advertising to your current customers is not a waste of money. In fact your ROI is likely to be far higher than advertising to get new customers.

Think about ways to get customers to come back more frequently and spend more with you when they do. You can realize an exponential growth in sales if you get these two components down.

Stage 4 - Capitalize on Opportunity
This stage is where you use opportunities to increase sales. What kind of opportunities? How about holiday sales, long weekends, current events?

Be careful about using very bad news for promotion. Being seen as too mercenary can come back to haunt you. There were some companies that sold terrorist insurance after 911 - but I can't imagine any did well.

However, offering deals to offset rising gas prices or beat the heat of summer deals can be great was to promote all kinds of things.

You can boil these four stages down into finer points of distinction, but mastering just these basics will give you a head start for a more profitable future.

Wednesday, May 11, 2011

Multimedia Online Advertising Promotion And Sales Strategy

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Friday, May 6, 2011

More Than Just A 2x3.5

Every business or individual who wants to be perceived as professional must have a business card. Without a business card, it's like saying you don't want your business to grow or you don't want people to acknowledge that your business exists or you do not wish to spread the word about your business –you are not proud. Being a reader of this article, I suppose you don't need further elaboration on the importance of a business card to someone's business. Since you know that why, I'll now explicate on the hows and whats in creating an effective business card.

I have encountered quite a handful of unconventional business cards; cards that have broken free from the standard size and shape. There are also those I've seen that are made of different kinds of paper, not your typical flat-looking cardboard-type ones. In other words, you have more options now in creating a unique, groundbreaking business card than how it was years ago. In addition to this, a couple of years ago, the business card printing business has exploded online and now there are just a long list of online printing companies to choose from! The question you will need to ask yourself now is: Do I need a fancy business card or would it be better for my business' image if I went with a conventional looking one? If you were a lawyer, would you like to have a business card with vector images and semi-bright colors and printed on translucent paper stock? I didn't think so. If you were a Club Events Coordinator, do you think people would see you to be a person of fun if you handed them a horizontal 2x3.5 card with black fonts on a white background? I didn't think so either. The point I'm driving at is that you should choose the materials, shape, color and design that would be appropriate for your business. Smart, professional colors for a more formal impression, bright colors and a whacky design if you wish to exude the sense of fun and creativity. Of course for those wishing to leave a formal, professional impression, remember to incorporate something on your design that will leave a mark on your customer's mind. Make them remember you.

In making your cards, make sure the font sizes, colors and styles are easy to read at the same appealing to people. It would completely defeat the purpose if people would have a hard time making out what's written on your cards when your primary purpose in having one is to clearly deliver the message of your business to them.
Another factor you must remember is that your business card has to be worth keeping. Nobody wants to keep a crappy card stowed away in their wallets. Have your cards made to fit a king's liking and people would treat it with the same care. Before you hand out your card, make sure it doesn't have rough, torn-like edges or anything that would give people the impression that you don't give that much significance to your business cards. It would probably give off the impression that you don't treat your business and clients with the same dignity and pride.

A business card may provide you with only a seemingly insignificant amount of real estate to communicate your message but this is still the best proven way to get clients—with the higher likelihood of you getting your message with the added benefit of your personal interaction, too—inside and outside the office.

Tuesday, May 3, 2011

Meaning of Catch Phrases in Ads For Homes

If you are buying or selling a home, the chances are good you struggle with the meaning of descriptive real estate terms. Here’s the first in a series of articles explaining them.

The Wise Seller

Be very truthful if you are a seller advertising your home. Mention your home’s best features, but do not exaggerate. If someone comes to look at your home and feels disappointed, they are not apt to buy. You are probably wasting your time and advertising money if your ads mislead.

The Wise Buyer

Take advertisements with a grain of salt and don’t get too excited until you’ve seen the property. Many sellers do not take the advice given above.

Now let’s examine some of the terms themselves and what they commonly mean.

“Open Floor Plan”

Describes a home in which rooms open out of each other and it’s possible to see from one room to another. Often entertaining rooms (living room, dining room, sun room, entrance foyer) are open to each other, and family living areas (kitchen, breakfast room, family room) are open to each other, while bedrooms have doors and open off a hall in a more traditional way.

“Traditional Floor Plan”

Used to describe a home with rooms opening off a hall or halls. Each room can usually be closed off with a door.

“Split Bedroom Plan”

A term often used to describe a home (usually one level) with the master bedroom on one side of the living areas and the rest of the bedrooms on the opposite side.

“Dormer Window”

A window in an upstairs room that has a slanting ceiling which follows the slope of the roof. The window is in an upright position, but that causes it to stick up above the roof, so it gets its own little roof (usually a gable roof) that is tied into the main roof where they meet at right angles.

If you can get the verbiage down, you’ll be way ahead in the real estate game. Look for future articles on this subject or visit our site to read more terms.